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MELBOURNE
PO Box 138 Lynbrook VIC
Australia - VIC 3975
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03 9702 7543
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ABOUT US
We are a new breed of marketing consultancy and creative studio that leverages effective creative strategies and storytelling to distil irresistibly powerful and persuasive messages that cuts through and move people – even in today’s crowded new digital “communicopia”.

The kind that help grow your business and social standing.
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Aktrapid logo
FEATURING

The aged care landscape in Australia is rapidly growing at a faster rate than the population while the shortage of Nursing staff continues to decline, adding pressure on the sector.

Against this backdrop, leading Melbourne-based nursing staffing agency Aktrapid wanted a refreshed visual identity that will resonate well with its primary audience; nurses and allied healthcare workers.

Instead of focusing on a single attribute itself, we approached the branding from the notion of a simple attribute matrix of its services – to help analyse what each attribute does to contribute to healthcare workers satisfaction.

Aktrapid - branding
BRAND IDENTITY
DEFRANSZESQ worked collaboratively with the Aktrapid team to develop the attribute matrix that helped structure a more strategic assessment of Aktrapid and its future. It led being from a service-oriented strategy to a client-oriented strategy…and provided a way to get everyone in the company thinking about why a prospective healthcare worker will join Aktrapid.

This matrix was the key to a successful refreshed brand identity, ensuring its logo, positioning, messaging, warm colours and graphics all blended to give the right message.
Aktrapid - visual identity
AKTRAPID
AKTRAPID

Website overhaul

VISIT WEBSITE >
THE DIGITAL SPACE
In order to attract more prospective nurses and related healthcare workers to join Aktrapid, we looked at the entire digital ecosystem where most of our target audiences live and engage on. Then we enticed them through digital media - constantly evaluating to identify what resonated the most.
Aktrapid - rollout
THE ROLLOUT
DEFRANSZ ESQ worked on the marketing and sales collaterals to reflect the new positioning across all touchpoints. Warm and cool colours and tones have been blended with themed photographs to complement the new statement “YOU Inspire and help care for others, we’re here to care for YOU”
Aktrapid promo
Sound about right?
Whether you have a shiny new business idea in mind or an established business in need of some fine-tuning (even a complete refresh), or even a business looking to outsource your entire marketing program; creatively speaking, we should talk.
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Let’s make magic together.